Can You Identify Your Best Customers?

Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for helming shoe retailer Zappos for nearly 20 years, Hsieh was an inspirational advocate of putting the customer at the center of a company’s worldview.

Zappos encouraged its customers to buy many shoes and return nearly as many; despite being very costly logistically, such service was…