My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with delivering my own take, this one in the form of a song: “Price Gouging Blues.”

Famously, in a landmark 1964 U.S. Supreme Court obscenity case, Justice Potter Stewart avoided the question of clearly defining “obscenity” by stating: “I know it when I see it.” The same can be said about the difficulty in defining price gouging.

What’s a pricing strategist to do? Play it safe when it comes to legal and ethical boundaries. Focus on the…